Life’s Little Treasures

Having a premmie or sick baby is often a stressful experience which can take an emotional, psychological and even a financial toll on families. A new fundraising initiative for Life’s Little Treasures was the inaugural Picnic For Prems in 2024 where supporters were asked to roll out their picnic blanket, bring their crew together and put on a spread – all in an effort to raise awareness and funds for families on this life-changing journey.

Every dollar raised helps make a difference by allowing Life’s Little Treasures Foundation to continue providing the products and services needed to support these families during their hospital stay right through to when they transition home.

Mama Creative were in charge of the creative direction of the campaign and rolled out a full suite of promotional collateral including posters, flyers, social media assets, invitations, checklists and kids’ activity pages.