Beyond PT

Ready to break out of their current franchise model and create their own brand, James and his team were looking for a bold new look for a bold new way of training with mindset, movement and nutrition. They wanted a completely new colour scheme when it came to the branding of their new PT studio; Beyond PT. Throught our brand strategy experience we guided them through some tricky IP issues (their original name was already trademarked which resulting in a rethink), then created a new brand identity, signage solutions, staff uniforms, graphics for fitness apps and more. Keep an eye on these boys, you should see a few more Beyond PTs popping up around town soon!

Branding, Health & Fitness
Beyond PT, Fitness branding, Melbourne Personal Training