Beyond PT

Ready to break out of their current franchise model and create their own brand, James and his team were looking for a bold new look for a bold new way of training with mindset, movement and nutrition at the forefront. They also wanted a completely new colour scheme when it came to the branding of their new PT studio; Beyond PT, meaning the whole gym was getting a new look. During the brand strategy experience we helped guide them through some tricky IP issues (their original name was already trademarked which resulted in a last minute name change), then created a new brand identity, signage solutions, staff uniforms, graphics for fitness apps and more. Keep an eye on these boys, you should see a few more Beyond PTs popping up around town soon!